When importing,firms shift their major focus from supplying to sourcing.
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Q11: The research done for international marketing activities
Q12: Delphi studies are one means of obtaining
Q13: Focus groups can be most useful when
Q14: Firms appear to be less open about
Q15: Centralizing all research activities with one service
Q17: The researcher should use creative inferences to
Q18: The EU law permits companies to collect
Q19: The American Marketing Association (AMA)defines marketing research
Q20: Unstructured questions increase the potential for interviewer
Q21: Which of the following is true about
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