Which of the following is an approach that can be used against the emergence of the NIH syndrome?
A) Maintaining a product portfolio that exclusively supports specific local brands
B) Allowing global managers control over local marketing budgets
C) Ensuring that global managers participate in the development of marketing strategies and programs for local brands
D) Encouraging local managers to generate ideas for possible regional or global use

Question

Quizplus · Accepted Answer

The Answer of Which of the following is an approach that can be used against the emergence of the NIH syndrome?
A) Maintaining a product portfolio that exclusively supports specific local brands
B) Allowing global managers control over local marketing budgets
C) Ensuring that global managers participate in the development of marketing strategies and programs for local brands
D) Encouraging local managers to generate ideas for possible regional or global use

Which of the Following Is an Approach That Can Be