The most obvious barrier to the global ad is language.When Coca-Cola first went to China,the translation of its name read "Bite the wax tadpole."

Question

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This statement is true. When Coca-Cola was first introduced in China, the translation of its name sounded like "Bite the wax tadpole" due to the difficulties in translating the name accurately to Mandarin. It was later corrected to "Kekou Kele," which roughly translates to "Delicious Happiness."

The Most Obvious Barrier to the Global Ad Is Language