Before buying a new cell phone, you might read about different brands, or ask a sales clerk for a recommendation, or rely on your own past experience. All of these actions illustrate that you are in the information seeking stage of the consumer buying process.

Question

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The information seeking stage involves gathering information about different options and considering recommendations or past experiences before making a purchase decision. The actions described in the statement all fit within this stage of the process.

Before Buying a New Cell Phone, You Might Read About