Segmentation must be done carefully,as a group of people may share an age category,income,level,or some other segmentation variable but their spending habits may be quite different.

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This statement is true. Segmentation variables are used to group people based on certain characteristics, but it is important to remember that not everyone within a certain segment will have the same behaviors or habits. Therefore, segmentation must be done carefully to ensure that the group being targeted is truly representative of the desired audience.

Segmentation Must Be Done Carefully,as a Group of People May