When Campbell's markets its soups in distinctive red-and-white cans,it is practicing product differentiation.

Question

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Product differentiation is the process of distinguishing a product or service from others to make it more attractive to a particular target market. Campbell's use of distinctive red-and-white cans is a form of product differentiation, as it makes their soup easily recognizable and more appealing to customers.

When Campbell's Markets Its Soups in Distinctive Red-And-White Cans,it Is