With respect to the 4 P's, "price" refers only to the actual amount of money that consumers must pay for a product or service.

Name: With respect to the 4 P's, "price" refers only to the actual amount of money that consumers must pay for a product or service.
Brand: Quizplus
Rating: 4.7 (37 reviews)

Question

Quizplus · Accepted Answer

"Price" in the 4 P's refers not only to the actual amount of money that consumers must pay for a product or service but also to the perceived value and pricing strategy used by the company.

With Respect to the 4 P's, "Price" Refers Only to the Actual