Which is a rational motive for the decision to make a purchase?
A) A purchase that is based on motives such as aesthetics or sociability
B) Purchasing a pair of slacks because your friend looks great wearing the same kind of slacks
C) An evaluation of the attributes of the product,for example,cost,quality,usefulness
D) A decision to buy chewing gum while waiting in the checkout line
E) Purchasing a chocolate milkshake because you like the taste
Correct Answer:
Verified
Q94: Needing some new clothes, you ask one
Q109: The Delivery Company has an extensive distribution
Q114: As you go to the store to
Q116: You and your spouse decide that the
Q117: _ marketing,also known as buzz marketing,can be
Q118: An individual's motivations,perceptions,ability to learn,and attitudes are
Q121: A camera is a "pure" good,while investment
Q122: Which of the following products had to
Q123: The director of marketing at Lexo Corp.is
Q124: Excelsior Inc.is a fast-food company that has
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents