When Ups Asked Customers How the Company Could Improve Its
When UPS asked customers how the company could improve its service,UPS was using
A) video mining.
D) focus groups.
Which of the following is correct with respect to surveys?
A) Questionnaires are not generally necessary in surveys.
B) The accuracy of surveys is routinely very high.
C) When using surveys,a random sample is usually better than a representative sample of consumers.
D) Online surveys are growing in popularity because the company gets immediate results.
E) All of these.
After asking people about their "desired scent experience," Procter & Gamble developed Febreze Scentstories,a product that gives off 5 different scents every 30 minutes.They did this after using what approach to data gathering?
A) Video mining
D) Focus groups
The local radio station wants to find out how it can increase the size of its listening audience.As a marketing consultant,your best advice is to complete research via
A) an experiment.
B) a focus group.
C) a survey.
E) it is not possible to tell given the information provided.