The CEO of Charter Books thinks that the company should "go global" by using the internet,but the vice president thinks that too many problems would be encountered.Which of the following statements would support the CEO's position?
A) People in different countries have different preferences with regard to how they make payment for products.
B) Demographic targeting of consumers is more easily accomplished on the internet than in other forms of advertising.
C) If the local currency is used,that may increase demand,but there are challenges with respect to currency exchange and shipping.
D) Advertising laws vary from country to country.
E) Import and export laws in various countries would need to be understood.

Question

Quizplus · Accepted Answer

Demographic targeting of consumers is more easily accomplished on the internet than in other forms of advertising.

The CEO of Charter Books Thinks That the Company Should