Which of the following was a characteristic of the sales and marketing eras?
A) By the first decade of the 20th century,production had resulted in spectacular increases in the amount of goods and services that were available.
B) During the sales era,much emphasis was placed on market research to find out what customers wanted.
C) During the marketing era,it was assumed that business profits and business success depended on hiring the right salespeople and advertising heavily.
D) During the sales era,business firms produced what they were good at producing,rather than what consumers wanted.
E) None of these statements are accurate.
Correct Answer:
Verified
Q122: In a command economy,a centralized government controls
Q124: Natural resources include land and mineral deposits.
Q125: Why did businesses adopt the marketing approach?
A)
Q128: The _ era was the result of
Q129: Profits from business are used to support
Q130: How does the internet affect domestic and
Q131: Able Manufacturing is very good at making
Q132: A business is an organization that seeks
Q158: An economic system allocates a nation's resources
Q162: Communism and socialism are both types of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents