The assessment of a foreign market environment should start with:
A) a monetary analysis of the host country's currency volatility.
B) the evaluation of economic variables relating to the size and nature of the market.
C) a focus on providing local solutions.
D) an expert analysis of the physical resources available.

Question

Quizplus · Accepted Answer

The evaluation of economic variables relating to the size and nature of the market is the most appropriate starting point for assessing a foreign market environment as it provides an understanding of the market's potential and challenges. Monetary analysis, physical resource assessment, and local solutions may come later in the analysis process.

The Assessment of a Foreign Market Environment Should Start With