What is customer value?
A)the difference between what a customer receives and what the customer gives up when buying a product or service
B)the establishment of a competitive advantage by creating better customer value for the same cost
C)the efficient performance of necessary activities and elimination of activities that do not create customer value
D)the improvement of costing accuracy by emphasizing the activities and tasks that must be performed

Question

Quizplus · Accepted Answer

Customer value refers to the benefits a customer receives in relation to the price or sacrifice they make when purchasing a product or service. It is the difference between what a customer gets and what they give up.

What Is Customer Value