Which Balanced Scorecard perspective defines the customer and market segments in which the business unit will compete?
A)the customer perspective
B)the process perspective
C)the learning and growth perspective
D)the financial perspective

Question

Quizplus · Accepted Answer

The perspective that defines the customer and market segments in which the business unit will compete is the customer perspective. This perspective focuses on understanding and meeting customer needs and expectations, as well as identifying target customer segments and developing strategies to retain and grow those relationships.

Which Balanced Scorecard Perspective Defines the Customer and Market Segments