When ethical considerations are paramount,paying sales representatives on straight commission is unwise.

Question

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When ethical considerations are paramount, paying sales representatives on straight commission can incentivize unethical behavior such as aggressive sales tactics, misrepresentation of products, and prioritizing sales over customer needs. It is better to implement a compensation structure that rewards successful sales while also promoting ethical behavior, such as a base salary with bonuses tied to customer satisfaction and adherence to ethical standards.

When Ethical Considerations Are Paramount,paying Sales Representatives on Straight Commission