Between John B. Watson and B.F. Skinner which of the following approaches dominated American psychology for almost half a century?
A)structuralism
B)functionalism
C)behaviorism
D)psychoanalysis

Question

Quizplus · Accepted Answer

Behaviorism dominated American psychology for almost half a century, with John B. Watson and B.F. Skinner being key figures in its development and popularization. Both Watson and Skinner believed that the study of behavior, rather than consciousness or mental processes, was the most important focus of psychology. Their approach emphasized observable behavior and the role of environmental factors in shaping it, and it had a significant impact on fields such as education, therapy, and advertising.