The mere exposure effect holds true for exposure to subliminal stimuli as well as exposure to nonsubliminal stimuli.

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The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things simply because they are familiar with them. This effect has been found to hold true for exposure to subliminal stimuli (stimuli presented below the threshold of conscious awareness) as well as exposure to nonsubliminal stimuli (stimuli presented above the threshold of conscious awareness).

The Mere Exposure Effect Holds True for Exposure to Subliminal