Television and radio serial dramas that are used to promote social change and healthy behaviors around the world have been developed based upon research by:
A)B. F. Skinner.
B)Albert Bandura.
C)John Garcia.
D)Edward L. Thorndike.

Question

Quizplus · Accepted Answer

Albert Bandura's social cognitive theory has been particularly influential in the development of entertainment-education programs aimed at promoting behavioral change. He argued that people learn behaviors by observing others and the consequences of those behaviors, and that media can be a powerful tool for shaping attitudes, beliefs, and behaviors. Television and radio serial dramas that model healthy behaviors and promote social change have been developed based on Bandura's insights.

Television and Radio Serial Dramas That Are Used to Promote