A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.
A)operant; B. F. Skinner
B)classical; John B. Watson
C)operant; Edward L. Thorndike
D)classical; Ivan Pavlov

Question

Quizplus · Accepted Answer

The commercial uses classical conditioning techniques by associating the product (the camera) with positive stimuli (attractive people and a desirable location). This approach to advertising was pioneered by John B. Watson, who applied principles of classical conditioning to marketing.

A Television Commercial for a New Camera Features a Handsome