Which of the following advertising techniques is based on classical conditioning principles?
A)a $5.00 coupon toward your next purchase of Brand A
B)the maker of Brand A explaining why the product works so well
C)an attractive model using Brand A
D)people shopping for Brand A

Question

Quizplus · Accepted Answer

Classical conditioning involves associating a stimulus with a response. In this case, the attractive model is used as the stimulus to create a positive response toward Brand A. The other options involve different advertising techniques such as couponing, explaining product benefits, and using social proof, but they do not directly target classical conditioning principles.

Which of the Following Advertising Techniques Is Based on Classical