The Focus on Neuroscience feature described a study in which participants memorized labels for common objects, such as "dog," that were paired with either a picture or a sound. When they retrieved the memory, participants who had memorized the word dog with a picture of a dog showed a _____ level of activation in the _____ cortex.
A)high; visual
B)low; visual
C)high; auditory
D)low; auditory

Question

Quizplus · Accepted Answer

In the study, participants who memorized the word "dog" with a picture of a dog showed a high level of activation in the visual cortex when retrieving the memory. This suggests that visual cues are more effective for memory retrieval than auditory cues. Therefore, option A is the correct answer.

The Focus on Neuroscience Feature Described a Study in Which