When you feel cold you engage in behavior to reduce this unpleasant feeling, such as putting on your coat. This desire to reduce internal tension is a crucial aspect of incentive theories of motivation.

Question

Quizplus · Accepted Answer

Incentive theories of motivation focus on external stimuli that motivate behavior, whereas the desire to reduce internal tension, such as feeling cold, aligns more closely with drive-reduction theories of motivation.

When You Feel Cold You Engage in Behavior to Reduce