BRCK began in 2014 and from the start designed its products in a developing country while manufacturing in a developed country.Its corporate headquarters are in Nairobi,Kenya,at a technology center that houses a small group of entrepreneurs.By 2016,the company was selling in 50 countries.BRCK is an example of a
A) multidomestic organization.
B) worldwide matrix organization.
C) worldwide product division structure.
D) global start-up organization.

Question

Quizplus · Accepted Answer

A global start-up has been defined as a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries. Right from the beginning, it uses inputs from around the world and sells its products and services to customers around the world. Geographic boundaries of nation-states are irrelevant for a global start-up.

BRCK Began in 2014 and from the Start Designed Its