Amazon is an example of a company that used the differentiation strategy to enter the market.The differentiation features included
A) minimal customer service.
B) traditional back office logistics.
C) exceptional customer service.
D) traditional delivery logistics.

Question

Quizplus · Accepted Answer

Amazon set out to use Internet technology to revolutionize the way books are sold. As a bookseller, Amazon founder Jeff Bezos set out to use Internet technology to revolutionize the way books are sold. Bezos was not doing anything that had not been done before. But the two key differentiating features of doing it on the Internet and offering extraordinary customer service have made Amazon a differentiated success.

Amazon Is an Example of a Company That Used the Differentiation