To be responsive to local pressures,companies must ________ their offerings and strategies from country to country to reflect local consumer preferences.
A) internationalize
B) globalize
C) differentiate
D) standardize

Question

Quizplus · Accepted Answer

In addition to responding to pressures to lower costs, managers must strive to be responsive to local pressures in order to tailor their products to the demand of the local market in which they do business. This requires differentiating their offerings and strategies from country to country to reflect consumer tastes and preferences and making changes to reflect differences in distribution channels, human resource practices, and governmental regulations.

To Be Responsive to Local Pressures,companies Must ________ Their Offerings