Globalization opens the doors for companies to attract new customers.One of the challenges is to determine how to meet the needs of these customers who have

Question

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One of the challenges with globalization is determining how to meet the needs of customers at very different income levels. In many developing economies, distributions of income remain much wider than they do in the developed world, leaving many impoverished even as the economies grow. The challenge for multinational firms is to tailor their products and services to meet the needs of the bottom of the pyramid.

Globalization Opens the Doors for Companies to Attract New Customers