Multinational firms are constantly faced with the decision of choosing between ________ adaptation and ________ integration.
A) local; local
B) local; global
C) global; local
D) global; global

Question

Quizplus · Accepted Answer

Multinational firms are constantly faced with many important decisions. These include entry strategies, the dilemma of choosing between local adaptation-in product offerings, locations, advertising, and pricing-global integration, and others.

Multinational Firms Are Constantly Faced with the Decision of Choosing