In 2014,Apple purchased Beats Electronics for billion USD.While Apple valued the product portfolio of Beats,its primary aim was to pull the founders of Beats,Jimmy Iovine and Dr.Dre (aka Andrew Young),into the Apple family.This is an example of acquiring firms using acquisitions to acquire
A) critical financial resources.
B) critical human capital.
C) critical reputation.
D) critical land resources.

Question

Quizplus · Accepted Answer

In 2014, Apple purchased Beats Electronics for 3 billion USD. While Apple valued the product portfolio of Beats, its primary aim was to pull the founders of Beats, Jimmy Iovine and Dr. Dre (aka Andrew Young), into the Apple family. With the Apple iTunes business having hit a wall in growth, experiencing a 1 percent decline in 2013, Apple wanted to acquire new management talent to turn this business around.

In 2014,Apple Purchased Beats Electronics for Billion USD