When using a BCG matrix,a ________ is a business that currently holds a large market share in a rapidly growing market and has minimal or negative cash flow.
A) star
B) dog
C) cash cow
D) question mark

Question

Quizplus · Accepted Answer

Each of the four quadrants of the BCG Portfolio grid has different implications for the SBUs that fall into that category. Stars are SBUs competing in high-growth industries with relatively high market shares. These firms have long-term growth potential and should continue to receive substantial investment funding.

When Using a BCG Matrix,a ________ Is a Business That