The size of pricing and differentiation advantages between competitors decreases in which stage of the market life cycle?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

In the maturity stage of the industry life cycle, rivalry among existing rivals intensifies because of fierce price competition at the same time that expenses associated with attracting new buyers are rising. It also becomes more difficult for firms to differentiate their offerings because users have a greater understanding of products and services.

The Size of Pricing and Differentiation Advantages Between Competitors Decreases