Rivals would find it difficult to challenge Atlas Door in the short run because of
A) weak customer loyalty.
B) high barriers to entry.
C) high threat of substitution.
D) low buyer switching costs.

Question

Quizplus · Accepted Answer

Two factors make it extremely difficult for a rival to challenge Atlas Door in the short term:(1) The success that Atlas Door has enjoyed with its just-in-time scheduling and production systems helps the firm not only lower costs but also respond quickly to customer needs, and (2) the strong, positive reputational effects that it has earned with its customers increases their loyalty and would take significant time for rivals to match.

Rivals Would Find It Difficult to Challenge Atlas Door in the Short