BlackBerry lost its competitive advantage by 2016 because it
A) did not deliver innovations to respond to changing market demand.
B) developed a highly performant just-in-time delivery system.
C) did not reward its employees.
D) let suppliers have dominant power.

Question

Quizplus · Accepted Answer

BlackBerry initially dominated the smartphone market. BlackBerry held 20 percent of the cell phone market in 2009, and its users were addicted to BlackBerry's products, leading some to refer to them as crackberrys. However, the market share of the firm quickly eroded with the introduction of touch screen smartphones from Apple, Samsung, and others. BlackBerry was slow to move away from its physical keyboards and saw its market share fall to 0.1 percent by 2016.

BlackBerry Lost Its Competitive Advantage by 2016 Because It