Primark,an Irish clothing retailer,uses an overall cost leadership strategy.This could fail if it
A) maintains parity with competitors on low cost.
B) cannot maintain parity on differentiation dimensions requested by customers.
C) exceeds customer expectations.
D) increases its sales prices while maintaining competitor parity.

Question

Quizplus · Accepted Answer

To generate above-average performance, a firm following an overall cost leadership position must attain competitive parity on the basis of differentiation relative to competitors. Primark, an Irish clothing retailer, has built a low-cost strategy while also being seen as effectively addressing concerns about environmental sustainability.

Primark,an Irish Clothing Retailer,uses an Overall Cost Leadership Strategy