Primark,a fashion retailer,has found a way to keep its cost structure lower than its rivals by leveraging streamlined logistics,a low marketing budget,and negotiating bargain prices from its suppliers.They are using a(n)________ strategy.
A) differentiation
B) overall cost leadership
C) focus
D) broad differentiation

Question

Quizplus · Accepted Answer

Overall cost leadership requires a tight set of interrelated tactics that include:aggressive construction of efficient-scale facilities and vigorous pursuit of cost reductions from experience.

Primark,a Fashion Retailer,has Found a Way to Keep Its Cost