Once established,competitive advantages last forever whether the firm is in a high technology environment or not.

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Competitive advantages are, however, often short-lived. Nothing is forever when it comes to competitive advantages. Rapid changes in technology, globalization, and actions by rivals from within and outside the industry can quickly erode firm advantages. It is becoming increasingly important to recognize that the duration of competitive advantages is declining, especially in technology-intensive industries. Even in industries that are normally viewed as low tech, the increasing use of technology has suddenly made competitive advantages less sustainable.

Once Established,competitive Advantages Last Forever Whether the Firm Is in a High