A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the
A) interrelationships among value-creating activities within a firm.
B) organizational culture and leadership.
C) need to maintain the reputation of the company.
D) synergy of the business units.

Question

Quizplus · Accepted Answer

Important to value-chain analysis are interrelationships which are the collaborative and strategic exchange relationships between value-chain activities either (a) within firms or (b) between firms. Strategic exchange relationships involve exchange of resources such as information, people, technology, or money that contribute to the success of the firm.

A Marketing Department That Promises Delivery Faster Than the Ability