Buyer power will be greater when
A) the products purchased are highly differentiated.
B) it is concentrated or when a buyer group purchases large volumes relative to seller sales.
C) the industry product is very important to the quality of the buyer end products or services.
D) there are high switching costs.

Question

Quizplus · Accepted Answer

A buyer group is powerful when it is concentrated or purchases large volumes relative to seller sales, the products it purchases from the industry are standard or undifferentiated, the buyer faces few switching costs, or the industry product is unimportant to the quality of the buyer products or services.

Buyer Power Will Be Greater When