Traditional financial models are built around relatively easy-to-measure,monetized results; whereas,the benefits of sustainability projects involve
A) clear tangibles.
B) clear intangibles.
C) fuzzy tangibles.
D) fuzzy intangibles.

Question

Quizplus · Accepted Answer

Traditional financial models are built around relatively easy-to-measure, monetized results. Yet many of the benefits of sustainability projects involve fuzzy intangibles, such as the goodwill that can enhance firm brand equity.

Traditional Financial Models Are Built Around Relatively Easy-To-Measure,monetized Results; Whereas,the