In today's competitive business environment, managers
A) need only be concerned with quality.
B) must provide the highest value at the highest cost to customers.
C) must provide the highest value at the lowest cost to customers.
D) need not be concerned with the cost to the customers.

Question

Quizplus · Accepted Answer

In today's competitive business environment, managers must provide the highest value at the lowest cost to customers. This means that they need to constantly look for ways to improve the quality of their products or services while at the same time keeping costs down in order to remain competitive. Customers are becoming increasingly price-sensitive, so companies that can offer high value at a lower cost will have a distinct advantage over their competitors.

In Today's Competitive Business Environment, Managers