The objective of a sales mix decision is to select the alternative that maximizes the contribution margin per constrained resource.

Question

Quizplus · Accepted Answer

The statement is true. Sales mix decisions involve choosing the combination of products or services that will generate the highest contribution margin per constrained resource, such as labor hours or machine time. By optimizing the sales mix, a company can maximize its profitability and make the most effective use of its limited resources.

The Objective of a Sales Mix Decision Is to Select