When managers are considering the optimal product mix, they are most concerned with
A) maximizing revenue.
B) minimizing cost.
C) maximizing profit.
D) minimizing selling and administrative expense.
E) balancing productive capacity.

Question

Quizplus · Accepted Answer

When considering the optimal product mix, managers are most concerned with maximizing profit. This involves analyzing the costs and revenues of different products and determining which combination will result in the highest overall profit. While minimizing costs and balancing capacity may also be important factors, the ultimate goal is to maximize profitability. Minimizing selling and administrative expenses is also a consideration, but it is not the primary concern when determining the optimal product mix.

When Managers Are Considering the Optimal Product Mix, They Are