Perceptual mapping enables a company to see how its brand compares with others in the minds of consumers.

Question

Quizplus · Accepted Answer

Perceptual mapping is a visualization technique used to display the perceptions that customers have about different brands or products in the market. It provides insights into the strengths and weaknesses of a brand by comparing it with its competitor's positioning. Therefore, the statement is true.

Perceptual Mapping Enables a Company to See How Its Brand