Which of the following techniques is often used for concept testing of new products?
A)conjoint analysis
B)multiple regression analysis
C)perceptual mapping
D)cluster analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is commonly used for concept testing of new products because it allows researchers to study consumer preferences for different product features and attributes. This technique helps to identify which attributes are most important to consumers and how changes in the product design or features can impact consumer reactions and buying behavior. Multiple regression analysis, perceptual mapping, and cluster analysis are also useful market research techniques, but they may not be as effective or relevant for concept testing specifically.

Which of the Following Techniques Is Often Used for Concept