Which of the following is not a step in conjoint analysis?
A)collecting trade-off data
B)estimating factor loadings
C)estimating preference structures
D)predicting consumers' choice

Question

Quizplus · Accepted Answer

Estimating factor loadings is not a step in conjoint analysis. The steps include: collecting trade-off data, identifying attributes and levels, designing choice sets, estimating preference structures, and predicting consumers' choice.

Which of the Following Is Not a Step in Conjoint