Cluster analysis is particularly valuable for what type of marketing strategy?
A)product differentiation
B)positioning
C)segmentation
D)none of the above

Question

Quizplus · Accepted Answer

Cluster analysis is a technique used to segment customers into similar groups based on their behavior or characteristics. Therefore, it is particularly valuable for segmentation strategies, which involve dividing the market into distinct segments based on similar needs, wants, or behaviors. This allows marketers to develop targeted marketing strategies for each segment that are more likely to be effective in reaching and appealing to customers within that segment.

Cluster Analysis Is Particularly Valuable for What Type of Marketing