A dependent variable is coded 1=respondent did purchase and 0=respondent did not purchase.Independent variables include various demographic and lifestyle characteristics of the respondents.The goal of the analysis is to determine how respondents who did purchase are different from respondents who did not purchase.Which of the following procedures goes with the preceding description?
A)multiple discriminant analysis
B)multiple regression analysis
C)cluster analysis
D)perceptual mapping

Question

Quizplus · Accepted Answer

Multiple discriminant analysis is the correct procedure for this scenario because it is used to classify observations (in this case, respondents) into predefined groups (did purchase vs. did not purchase) based on independent variables (demographic and lifestyle characteristics).

A Dependent Variable Is Coded 1=respondent Did Purchase and 0=respondent