If a restaurant customer satisfaction questionnaire lacked a question concerning the quality of the food being served,we'd say the questionnaire lacked______ validity.
A)content
B)face
C)construct
D)criterion-related
E)none of the above

Question

Quizplus · Accepted Answer

Content validity refers to whether a measure adequately covers all relevant aspects of the construct being measured. In the case of a restaurant customer satisfaction questionnaire, the quality of the food is an essential aspect of customer satisfaction, so if a question concerning food quality is missing, the questionnaire lacks content validity. Face validity refers to whether a measure appears to be measuring what it is intended to measure; construct validity refers to whether a measure assesses the intended construct or idea behind it; and criterion-related validity refers to the extent to which a measure is related to an outcome or criterion of interest. None of these concepts are relevant to the scenario described.

If a Restaurant Customer Satisfaction Questionnaire Lacked a Question Concerning