The costs of producing a product for a test market are comparable to the cost associated with a national launch of the new product.

Question

Quizplus · Accepted Answer

The costs of producing a product for a test market are typically much lower than the costs associated with a national launch of a new product. This is because test markets are smaller and more targeted, allowing for a more efficient use of resources and a reduction in overall costs.

The Costs of Producing a Product for a Test Market