In an experiment where the marketer is interested in finding out the impact of shelf position on a product's sales,the shelf position is considered the __________variable.
A)correlation
B)dependent
C)independent
D)concomitant
E)none of the above

Question

Quizplus · Accepted Answer

The independent variable is the factor that is being manipulated or changed in order to observe its effect on the dependent variable. In this case, the marketer is manipulating the shelf position of the product to observe how it affects sales, so shelf position is the independent variable.

In an Experiment Where the Marketer Is Interested in Finding