When a focus group moderator debriefs the client after the final focus group,this is known as _______.
A)third person technique
B)brainstorming
C)instant analysis
D)groupthink
E)none of the above

Question

Quizplus · Accepted Answer

Instant analysis refers to the immediate feedback given by the moderator to the client after the focus group session. It includes key takeaways, opinions, and insights gathered from the participants during the discussion. This helps the client to understand the consumer perceptions, attitudes, and behaviors towards their product or service. Hence, option C is the correct answer. Options A, B, D, and E are not relevant to the given scenario.

When a Focus Group Moderator Debriefs the Client After the Final